The Cologne agency for online marketing and digital advertising

Digital advertising – a must for every media mix!

Digital campaigns have become an integral part of today's advertising world. No matter whether it's search ads, banners or video spots – with digital advertising you can not only achieve an enormous reach, but also control very precisely which target group sees your advertisement. Especially with limited budgets, it is extremely important to use this in a sensible and above all target- oriented way. Here, online campaigns offer enormous advantages, too: It is for example possible to track precisely which advertising material has led to purchases or similar conversions. In addition, compared to classic media, online advertising is extremely flexible and allows you to react very spontaneously to changes in the market.

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This is how we do it: From A for analysis to Z for achieving goals

One thing is sure: not all campaigns are the same. Reach, brand building, lead generation, sales ... In addition to the basic objective, many other questions arise, such as: Which target group do you want to address? What products or services do you offer and what exactly should visitors do? What device do they use? Which channels are relevant? Especially people interested in purchases research in search engines, forums, blogs and social media channels before making a buying decision.

Online marketing covers the entire path of potential customers, from the first research in a search engine or contact with an advertising medium, to the purchase in your shop or another target on your website. This path forms the 'customer journey'. The understanding and control of these paths is the basis for the success of measures on the web. Here, it can also be useful to develop personas that represent typical customer groups. According to their interests and behavior we design the appropriate conversion paths to your online presence.

Tailor-made campaigns for your success

Based on briefing and preliminary analyses, we design a tailor-made online marketing concept that is individually aligned with your goals and budget. Our services also include the design of the advertising material, the creation of advertising texts and of course the implementation of the digital campaigns. Of course, we also offer ongoing support and, if necessary, optimization.